List of social web resources 5-21-2009
Metrics Here is a great primer on RFM analysis, which I believe has applicability to social media marketing. The foundation of RFM is something that can drive the establishment of engagement metrics as...
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Real estate multichannel marketing increasing ROI
Aligning website landing pages with targeted social media marketing channels will yield higher on-page conversions (as defined by increased showing appointments, chat requests, 1-800 number call-ins,...
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Facebook and Twitter real time search is good for multichannel marketing...
Facebook’s recent purchase of FriendFeed is a multichannel marketing boon. Mashable detailed some threats Twitter may face with respect to the FriendFeed purchase while pointing out some threats to...
View ArticleOnline community management and social ties
This study (.pdf) delves into programmatic methodology that can be used to predict strong and weak ties between users of a social network. From a community manager’s perspective, this is important...
View ArticleInfluence of word of mouth on customer perception of service
This research paper focuses on the influence of word of mouth (WOM) on customers’ perception of service. It’s axiomatic that negative WOM can significantly impact brand reputation. Studying the effect...
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